Don't Let the Details Keep You From Your Dreams
I’ve been through a lot when it’s come to branding in my side gigs over the last five years.
I’m all over the place. I own that. And I’ve decided to be okay with it.
I have learned a lot over the years, all of it self-taught because I’ve never majored-in or taken classes in marketing and communications. Now, not only is it my full-time gig in Student Affairs but it’s also a huge passion project of mine, personally.
If you find yourself wanting to pursue something on the side:
maybe your full-time gig isn’t inspiring you
maybe you’d love the extra income to pay off student loans or go on vacations
or maybe you’ve just always dreamed of being a lifestyle blogger and contributing to your network in a meaningful way
I’m always here to brainstorm talk about blog names shoot the shit back-and forth… I love this stuff!
I’m not an expert. But I’ve learned from a lot of my own mistakes and I’ve also compiled a ton of amazing resources that I’m excited to share with you because I think you’ll find them helpful as well. Check them out here.
My biggest piece of advice to you is not to get hung up in the details.
I tend to let the details ruin everything. They keep me from making big changes, they’ve kept me from taking risks, they’ve even kept me from making more money.
So as you go through this process that’s one huge piece of advice that I have for you: don’t get hung up in the details.
My switch to #Beautycounter was about a lot of things but one of which was about my brand. As you know, I am very passionate about health and wellness. Fitness is a huge part of my life and has been since I was 13 and took my CD walkman out with me for a run.
When I would sit down to dream about my future brand, the brand I really wanted to create for myself, I was finding that jewelry wasn’t as big a part of it as I wanted it to be. Chloe + Isabel was never about the jewelry for me anyways, it was about the community and the confidence that I gained from that experience.
I sat down with a notebook and asked myself these questions.
1. What do you want to be known for?
2. What are you passionate about?
3. What makes you feel good to share with others?
4. What makes you excited about your future?
I wrote down the answers and spent time reflecting on them. I would encourage you to ask yourself if you are thinking about #directsales and/or your #personalbrand.
For me: wellness, community, and advocacy were things that kept popping up. I knew Beautycounter was the answer. I had been using the products for almost 3 years, was passionate about their mission and educating others, and I was really impressed with their compensation plan for consultants. So, I took the leap. It was scary, but it feels so right.
Another thing that I’ve learned after four years of direct sales is that you have to find a way to connect your direct sales business to who you are personally. You have to find a way to tie your business into what you’re all about because to make sure that you stand apart.
I’m happy to talk to you if you’re considering a company and want to know how it fits with you. I’m also very well-versed at looking compensation plans and I’ll be happy to help you figure out what brands are the best fit for you.
My switch from Chloe and Isabel to Beautycounter was about a lot of it things, and I did an excessive amount of research before making the switch.
My side side gigs have taught me so much about myself: they’ve made me more confident and have brought me incredible relationships.